Health Care Service Corporation Selected a Winner in the 33rd Annual Telly Awards
Chicago, Illinois, May 1, 2012 – Health Care Service Corporation's (HCSC) health and wellness website, Be Smart. Be Well., has won three Telly Awards for its video, Carolyn's Story, which shares the harrowing story of a woman whose husband abused her for decades. The video won two Silver Tellys, the highest award, and one Bronze Telly in the Online Video categories for Health and Wellness, Safety and Social Issues, respectively.
The Telly Awards are a premier awards program honoring the finest in film and video production including groundbreaking Web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs. The 32nd Annual Telly Awards received more than 11,000 entries from all 50 states and five continents.
"Be Smart. Be Well. constantly strives to bring educational and innovative information to our members. These accolades from the Telly Awards support our commitment to producing creative, quality work aligned with our mission of making a positive impact on people's lives by promoting healthier lifestyles," said Susan Jeffers, vice president of marketing at HCSC.
Be Smart. Be Well., sponsored by HCSC, is an educational website comprised of leading experts, valuable resources and real-life video stories about people trying to live healthier lives. This is the second national award for the Carolyn's Story video this year. The first was a winning entry in the Strategic Video Awards, which judges the effectiveness of communicating a message though video, in the Wellness category.
"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, Executive Director of the Telly Awards. "Be Smart. Be Well.'s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production."
About Be Smart. Be Well.
BeSmartBeWell.com is sponsored by Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas, Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association.
Health Care Service Corporation is the country's largest customer-owned health insurer and fourth largest health insurer overall, with more than 13 million members in its Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas. A Mutual Legal Reserve Company, HCSC is an independent licensee of the Blue Cross and Blue Shield Association. For more information, please visit www.HCSC.com, visit our Facebook page or follow us at www.twitter.com/HCSC.