Newsroom | Community Health

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Mobilizing to Support Communities in Need

No matter the natural disaster or health emergency, dozens of outreach specialists and care coordinators in New Mexico time and again have quickly mobilized to support communities in need across the state.

Their all-hands-on-deck response comes from a heartfelt desire to help members, friends, neighbors and strangers reeling from crises — devastating wildfires, the COVID-19 outbreak or a school shooting, says Sabrina Romero, a director of behavioral health clinical operations for government programs at Health Care Service Corporation.

“We ask, ‘Who can go? What are the immediate needs? What can we take?’” says Romero, who recently helped organize support efforts after a summer wildfire near Ruidoso prompted evacuation of 2,600 residents. “When something happens, we know how to respond. It is committed to memory.”

For two weeks, she and other employees rotated shifts to staff a temporary site at a fire evacuee resource center in Roswell, three hours from Albuquerque. They helped people access care, linked them to resources and distributed water and personal items. The team also partnered with state agencies and providers to offer health screenings in a mobile health clinic supported by HCSC’s New Mexico plan.

“Our goal is to help people through this event and then finds ways to provide ongoing resources for support,” Romero says. “We can’t talk to people about their behavioral health needs if they don’t have shoes. We want to get them to that place. What they’ve been through is traumatizing.”

The New Mexico team’s effort is part of the aid HCSC has provided this year in response to needs of families displaced by natural disasters.

A health care worker prepares to give a man a vaccination.

Health care workers provide screenings and vaccinations to wildfire evacuees.

Earlier this year, a large Texas wildfire burned more than 1,500 square miles near Amarillo. Then, severe storms and Hurricane Beryl destroyed parts of the Houston area. Meantime, recent Montana wildfires near Helena and Billings have burned nearly 35,000 acres. 

HCSC’s plans in Texas and Montana have partnered with organizations to support communities affected by those events, helping displaced residents receive emergency shelter, food and supplies.

“We are very connected to our members and communities and look for any way we can to support them,” says Heather Martinez, an HCSC director of behavioral health clinical operations for government programs in Texas. “We really do try to use all the experience our teams have to offer.”

Dr. Brooke Parish, an HCSC executive medical director for behavioral Health in New Mexico, understands employees’ passion for supporting their communities in crisis. As a member of the U.S. Department of Health and Human Services’ disaster medical assistance teams, she has served on the front lines of some of the most devastating national and global health emergencies.

“If you see suffering, you want to do something,” she says. “You want to find ways of meeting the needs of members.”

Compassion and a helping hand 

Romero learned how to jump into action soon after she was hired as a care coordinator 10 years ago. She was sent to help support Roswell residents after a middle school shooting left two students injured.

“I remember walking into that community center full of nerves,” she recalls. “The situation was so raw. We provided whatever support we could. Our work has not stopped since then.”

Every year, New Mexico’s dry and hot conditions routinely spark wildfires, often requiring an emergency response. And at the height of the 2020 COVID-19 pandemic, employees drove hours to take supplies to some of the state’s most remote Native American communities, which had been disproportionately affected by the virus.

“Our team is always willing to help,” Romero says. “It can be anywhere in the state, especially with fires. We’re usually ready to go.”

On site, the team’s work can be as simple as showing a little compassion or offering a helping hand. Romero and her colleagues took turns holding a woman’s 3-month-old son as she spent hours applying for state and federal assistance after losing her home in the Ruidoso fire.

“We did what we could to help her as she got what she needed in that moment,” Romero recalls. “Resiliency is built in these kinds of moments.”

Health Care Service Corporation, a Mutual Legal Reserve Company.